Select a name for your dental practice. You may choose to use your own name or be
creative and use a play on words. At this time, you should also choose a legal structure,
be it a sole proprietorship, partnership, limited liability company or corporation.
The process of translating your image into a visual, tangible representation is
called "creating an identity." The following activities are to help create your
- Develop a practice brochure which shows the benefits of your practice. Distribute
the brochure as often as possible.
- Provide current reading material in your reception room. Use reading material to
portray your image and your patient interests.
- Develop a patient newsletter. Send a practice newsletter to all active patients
and to those you would like to attract to your practice.
- Create stickers that say "Compliments of .. " Put these stickers on toothbrushes,
toothpaste or other appropriate give- away item. This makes the patient feel a special
bond with the giver.
- Develop a practice logo that projects your image and makes you easy to identify
and remember. Use your logo on all practice stationery, office signs, brochures,
business cards, etc.
- Print patient education information, such as instructions for handling a dental
emergency, on the back of your business cards. It can help make your patients feel
confident that their dental needs can be addressed if an emergency arises.
- Provide a "smile" book in your reception room so patients can see what services
Place a biography of each staff member on a bulletin board in your reception room.
It allows patients to "meet" the staff before the actual visit.